Audio-Technica is a Japanese audio equipment manufacturer founded by Hideo Matsushita in Tokyo in 1962. Originally focused on developing and producing phono cartridges, the company quickly gained recognition among audiophiles. Driven by a consistent spirit of innovation and a firm commitment to quality, Audio-Technica gradually expanded its product range and ventured into new markets.
By the 1970s, the brand had already evolved into a global provider of audio devices. In addition to phono cartridges for turntables, Audio-Technica soon began producing headphones and microphones that are now used in studios, on stages, and in private settings worldwide. Its unwavering pursuit of accurate sound reproduction and reliability has secured the company a permanent place in the audio industry.
Audio-Technica is best known for its wide range of headphone models. The ATH-M50x series in particular has become a studio and DJ favorite. Other lines, such as the ATH-SR series, cater to audiophiles seeking precise sound reproduction and maximum wearing comfort. The company also offers wireless Bluetooth headphones, combining portability with authentic sound quality.
The manufacturer produces a broad selection of microphones, including the AT2020 series, favored by podcasters and home studio enthusiasts. Live musicians and audio engineers frequently rely on the brand’s robust condenser and dynamic microphones, trusted for their durability and consistent performance in professional environments.
Audio-Technica’s AT-LP turntable models cater to everyone from entry-level users to serious vinyl enthusiasts. With built-in phono preamps, USB outputs, and high-quality cartridges, these turntables enable both traditional vinyl playback and convenient digital archiving. The VM-series cartridges enjoy a solid reputation among purists for their reliable performance and faithful sound reproduction.
Beyond headphones, microphones, and turntables, Audio-Technica also manufactures a variety of accessories, including replacement styli, cables, and adapters. With its broad product portfolio, the company meets a wide range of needs in both audio production and playback settings.
Are the new Audio-Technica ATH-M50xBT2 the company's best Bluetooth over-ears to date? Maybe! Audio-Technica has done just about everything right with the M50xBT2. They sit comfortable and stable and offer a very long-lasting battery. Also they come with high-resolution audio, multi-pairing and extensive personalisation options via the app.
The wireless version of the incredibly popular studio headphone M50x von Audio-Technica has plenty to offer. Enticing features include a 40 hour battery life, 3-button remote with integrated microphone, not to mention voice control via Touch Control. What’s more, individual settings are easily achieved thanks to the free Connect app.
