Apple – from an underdog to the world’s most successful company

The American technology company Apple, based in Cupertino, California, designs, develops and sells consumer electronics, software and online services.

Apple History

The company was founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. Initially, Apple sold only personal computers, and its first product, the Apple I, was introduced in 1976. In 1977, the Apple II followed, thanks to its success revolutionized the PC industry.

In the 1980s, Apple continued to innovate with the introduction of the Macintosh, a PC with a graphical user interface. After financial difficulties in the 1990s, Steve Jobs returned to the company as CEO in 1997, and under his leadership Apple introduced a number of new products, including the iMac, iPod, iPhone and iPad, which made the company one of the most valuable companies in the world.

Crucial to Apple’s great success was the introduction of the iPod in 2001, a portable music player that is easy to use and quickly became a cultural phenomenon. In 2007, Apple introduced the iPhone, which fundamentally changed the mobile industry, and with the introduction of the iPad in 2010, the tech giant continued to innovate and create a new category of mobile devices.

Today, Apple is one of the largest and most profitable companies in the world. The company is constantly developing new products, such as the Apple Watch and AirPods, and has a loyal customer base that appreciates the company’s focus on design, quality, and innovation.

How good are Apple headphones?

Apple is known for making high-quality products, and its headphones are no exception. The company offers a range of headphones, including True Wireless in-ears, an over-ear and – under the brand name “beats” – on-ear headphones.

The Apple AirPods Pro 2 (review) are one of the most popular products in Apple’s headphone range and are among the most successful headphones in the world. They are true wireless in-ears with active noise cancellation (ANC) and transparency mode.

Those who prefer bigger should take a closer look at the Apple AirPods Max (review). These over-ear headphones with adaptive noise cancelling are also among the best over-ears in this price range.

Another popular product in Apple’s headphone range is the Beats Fit Pro (review). These are True Wireless in-ears for athletes that also offer very good noise cancellation as well as a stable, comfortable fit.

The best headphones from Apple

If you want to know which headphones from Apple are the best, you should check our best list “The best headphones from Apple”:

The best headphones from Apple


The latest reviews: Apple

Bluetooth by Pete Schloßnagel 6 months ago

Apple AirPods Pro 2

Generation 2 of the successful True Wireless in-ears with Noise Cancelling

The new Apple AirPods Pro offer very good sound, remarkable and clever technical details, as well as active noise cancelling, which is supposed to be twice as effective as with the previous model, according to the manufacturer. Thanks to the newly developed H2 chip, there...


Apple AirPods 3

Version 3 of the most successful True Wireless EarBuds

The new Apple AirPods 3 sound decent and offer close integration with iPhone, iPad and Macs thanks to updated hardware.


Bluetooth by Redaktion 2 years ago

Apple AirPods Max

Bluetooth Noise Cancelling over-ears with very good sound

Apple has added the first over-ear headphones to its range with the AirPods Max, which must be pretty good as they cost 600 Euros - and for those of us who live in the Apple world this is certainly the case. Those who are just...


Bluetooth by Pete Schloßnagel 3 years ago

Apple AirPods Pro 1. Generation

True wireless in-ear headphones with noise-cancelling and clever features

Apple is about to conquer the ANC headphone market: The new pro version of their best-selling true wireless in-ears no longer have much in common with the "classics" from the same brand. But is the "Pro" for "Professional" justified? We'll find out for you.


Bluetooth by Pete Schloßnagel 4 years ago

Apple AirPods

The Second Generation of the Apple’s True Wireless Ear Buds Arrive

It might be two years since their release, but Apple’s AirPods continue to enjoy sales success, with consumers still flocking to grab Apple’s first real foray into headphone tech. Millions of pairs have been sold in the past couple of years, while AirPods have shaped...


Bluetooth by Pete Schloßnagel 6 years ago

Apple AirPods 1. Gen

Wireless in-ear headphones with solid sound

In September 2016, a big announcement took place: tech giant Apple announced by keynote not only the omission of the headphone jack on their newest smartphone (and in the future certainly on all iDevices), but that they also had a suitable solution ready for all...